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Showing posts from January, 2018

Netflix Case Study

Explain Netflix’s marketing strategy. Can it sustain its competitive advantage? Why or why not? Netflix's marketing strategy was to try and reach as many customers as possible by doing direct streaming online and mailing out dvd's for rental. I do think that they can sustain its competitive advantage because they do both, something competitors like Redbox don't do. They offer rentals but not in the mail, and they do not offer direct streaming online. They offer convenience which a lot of customers are looking for.  How has their strategic change and rapid reversal affected their customers?  Do you believe this situation is short-term public relations nightmare or a long-term reversal of fortune? Their customers were furious when they learned about the split in services and up in prices. Most customers wanted both services since they offer different things but were upset with the 60% increase in price. It caused them to lose a lot of customers. I do think it w...

Week One Discussion Questions

1. The first thing I see when I walk into a super market is sales, sales, sales. I think the supermarkets purposely put the sale items in the front of the store to catch our attention and make us think we are saving money. I think this is a great marketing strategy because people might start buying things they don't need, but are willing to spend money on it because it's on sale!  2. Market based analysis is a strategy used by sellers to make buyers buy more. The strategy is to set things up that go together in the hopes that people will buy them all. One example I've seen is in the juice aisle, the store will usually set up little displays of straws. Or in the cereal aisle they will have a display of bananas since a lot of people will have a banana with their breakfast. It makes people buy extra stuff just because it's there, not because they need it.  3. I think the idea behind the ice burg theory is that the people selling the product get to control what we se...