Netflix Case Study
Explain Netflix’s marketing strategy. Can it sustain its competitive advantage? Why or why not? Netflix's marketing strategy was to try and reach as many customers as possible by doing direct streaming online and mailing out dvd's for rental. I do think that they can sustain its competitive advantage because they do both, something competitors like Redbox don't do. They offer rentals but not in the mail, and they do not offer direct streaming online. They offer convenience which a lot of customers are looking for. How has their strategic change and rapid reversal affected their customers? Do you believe this situation is short-term public relations nightmare or a long-term reversal of fortune? Their customers were furious when they learned about the split in services and up in prices. Most customers wanted both services since they offer different things but were upset with the 60% increase in price. It caused them to lose a lot of customers. I do think it w...