Assignment 1: Google Trends

For this assignment I used the website Google Trends. I decided to look at some of the websites I use most often. I love traveling and have been taking trips all year so I spend a lot of time on travel websites to find plane tickets, hotels, and things to do. I chose four popular travel booking sites to compare. Those were Kayak, Expedia, Trivago, and Booking.com.




I thought it was very interesting to see how much more popular booking.com was than the other three sites. I personally have never used that website to book anything for a trip and I didn't know it was so popular. One trend I noticed was seasonality and that didn't surprise me one bit. Over the summer and right around the holidays are peak travel times so it makes sense that these websites get a higher volume of traffic during those times. 




I also found it interesting how difference regions used the different websites. It seems for the most part, North America religiously uses Expedia and most of South America, Europe, and Australia prefers booking.com. I also found it interesting that some places have no use of any of these websites at all. It makes me wonder what they do use!!


























Comments

Popular posts from this blog

Week 9 Cereal Perceptual Map Assignment

Netflix Case Study

Week 11