Abby's Blog

WEEK 13   I think Airbnb uses a high/low pricing method. The homes/apartments that are listed on there have a price that can reflect its surroundings and happenings. When there is a big event happening nearby prices seem to go up since demand will be going up.   It absolutely matters how the reviews are for an Airbnb host. I look at Airbnb’s quite often and I always look at the reviews. For me to actually stay somewhere I need to see many positive reviews. You are staying in someones home who still has access to it so they need to be trustworthy hosts.   I think the most important attribute would be location. I often go to DC and an Airbnb next to The Capital or National Mall is much more expensive than an apartment outside of town. Even a place next to a public transportation can be more expensive.   This machine-learning model helped a host pick a reasonable price for their listing by using an algorithm. It considers many attributes and it finds the ...

Chapter 12: For my graph, I chose to look into the number of active users on the five social media sites I use most. I thought it was really interesting. Facebook has the most users by far but what surprised me was the number of active users on Vimeo. I never think of that being too popular because I don't know a lot of people who use it but it ended up being the second most popular. Chapter 13:  Customer Survey Questionnaire: Question 1: How often do you use the product? Everyday       4-5 times a week       2-3 times a week     1 time a week  Question 2: How satisfied are you with our product? Very Satisfied     Satisfied     Neutral     Dissatisfied      Very Dissatisfied Question 3: Have you purchased from us before? Yes      No  Question 4:  Would you purchase from us again? Yes...

Q1) A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers. Discuss how Petco follows this customer-centric philosophy. Petco is building long lasting relationships by allowing reviews, good or bad, on their website. People can be honest about products and then through that, other customers follow. By having reviews right on the page, it lessens the chance of someone getting a bad product because they have read reviews. If people are getting good products pretty consistently, they will continue to purchase through that company.   Q2) Go to Petco.com and read some of the customer reviews for various types of products. Do the one- and two-paw ratings tend to outnumber those with four and five paws, or the other way around? Can you find a customer review that Petco could use to market a product in a company circular or email ad? I looked at a gray orthopedic dog bed. There were 140 five star revie...

https://www.npr.org/sections/health-shots/2017/10/08/555370189/the-painful-side-of-positive-health-care-marketing This article is about marketing strategies by hospitals and healthcare providers and how they have changed over the years. The way it is being marketed is in a very positive way, a very hopeful way. “A couple of decades ago, hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing, according to university professors who study advertising, and are keeping track.” There is now some type of promotion (independent Variable) of hospitals. They are covering up the painful times (dependent variable) people go through when they use their services. Most people who had an opinion on this were the people who have been in hospitals or have a chronic illness. Most of them say this is not a good was to market their services. One even wrote an essay about this called “F*** Silver Linings and Pink Ribbons.” They just...

Week 10 Discussion Questions:   What is the difference between secondary data and primary data (please refer to Chapter 9)?   Secondary data is data you collect from other sources who have already collected data. It can be problematic since you're relying on other peoples research. Primary data is data you collect through your own research and experiments.   Please give an example of a Portland-based business that performs marketing research. How does this company collect marketing data? List sources (i.e., URL) if necessary. In one of my classes last semester, a man from a Portland based company came into my class to talk to us. He was the marketing coordinator for Portland Downtown. They are a non profit organization that plans events for the city of Portland. He told us about surveys that are given out after events so that they can hear feedback from the people. They can tell them if the event was marketed well, or if they liked it and wanted it to ...