Assignment 3
This article is about marketing strategies by hospitals and healthcare providers and how they have changed over the years. The way it is being marketed is in a very positive way, a very hopeful way. “A couple of decades ago, hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing, according to university professors who study advertising, and are keeping track.” There is now some type of promotion (independent Variable) of hospitals. They are covering up the painful times (dependent variable) people go through when they use their services. Most people who had an opinion on this were the people who have been in hospitals or have a chronic illness. Most of them say this is not a good was to market their services. One even wrote an essay about this called “F*** Silver Linings and Pink Ribbons.” They just want to treated, not exploited. I don't think that this is the best way to advertise either. It’s great to see success stories and stay hopeful, but for the people who are dying and going through very tough times, they don't want to be marketed, they just want to be treated. In my opinion, hospitals shouldn't even market themselves. Everyone knows what they offer, they don't need a commercial to prove it.
Comments
Post a Comment