Week 14 Discussion Questions

1. I looked at the map of the 50 Busiest Container Shipping Seaports. There is a heavy concentration of shipping activity on Asia's Pacific Coast. This is where the biggest suppliers are. They seem to be the biggest suppliers for the rest of the country. The biggest suppliers are Shanghai, Singapore, and Hong Kong.

2. I read the article about the prescription drug marketers. SNA is very beneficial to companies. A drug marketer can look at this diagram and know where they should be marketing and what will make them the most money. Different ways of marketing will be more or less successful. This model lets them know what is most important for them to focus on so that they will be successful. There is a high influence from by doctors on whether or not a drug should be popularized. This can then help the drug companies know what drugs will be successful.

3. Kohl's, Garage, Leggings World, Charlotte Russe

I chose to look at leggings since I wear them on a daily basis and I have bought them from a couple different places. I decided to pick the one I would want to buy if I was to.
Kohl's- $9.00
Garage- $19.95
World of Leggings- $24.95 
CR- $6.00
All four of these leggings are fairly cheap and decently close in price. I personally would buy the leggings from Garage because, for one, I do. That's where I get mine and I like the quality. Since I wear leggings so often I don't want to skimp on the price. I think that if I bought the leggings that are 6 dollars they may rip easily or be see through.

Comments

Post a Comment

Popular posts from this blog

Week 9 Cereal Perceptual Map Assignment

Image
Part One: I rated my cereals on the scale of 1-10 with 1 being child friendly, 5 being for both, and 10 being adult friendly. I also scaled them from 1-10 on healthiness. 1 being very unhealthy, 5 is fairly healthy, and 10 being pretty healthy.  Kellogg's Corn Pops: I gave this cereal a 5 because I think it can be a cereal that will satisfy both children and adults. It has a pretty neutral cereal box design so I think it could appeal to anyone at any age.  Quaker Cap’n Crunch with Crunch-berries:  I gave this cereal a 1 because I think it is definitely aimed towards children. It has a cartoon pirate on the front of the box and it is a very sweet cereal that children would enjoy.  Special K- Chocolately Delight: This cereal got a 7. I think it is meant for adults, but since it has chocolate in it I think it could appeal to some children too. It also got an 8 on the healthy vs unhealthy scale because Special K is know to be a heal...
Read more

Netflix Case Study

Explain Netflix’s marketing strategy. Can it sustain its competitive advantage? Why or why not? Netflix's marketing strategy was to try and reach as many customers as possible by doing direct streaming online and mailing out dvd's for rental. I do think that they can sustain its competitive advantage because they do both, something competitors like Redbox don't do. They offer rentals but not in the mail, and they do not offer direct streaming online. They offer convenience which a lot of customers are looking for.  How has their strategic change and rapid reversal affected their customers?  Do you believe this situation is short-term public relations nightmare or a long-term reversal of fortune? Their customers were furious when they learned about the split in services and up in prices. Most customers wanted both services since they offer different things but were upset with the 60% increase in price. It caused them to lose a lot of customers. I do think it w...
Read more

Week 11

Q1) A customer-centric company builds long-lasting relationships by focusing on what satisfies and retains valuable customers. Discuss how Petco follows this customer-centric philosophy. Petco is building long lasting relationships by allowing reviews, good or bad, on their website. People can be honest about products and then through that, other customers follow. By having reviews right on the page, it lessens the chance of someone getting a bad product because they have read reviews. If people are getting good products pretty consistently, they will continue to purchase through that company.   Q2) Go to Petco.com and read some of the customer reviews for various types of products. Do the one- and two-paw ratings tend to outnumber those with four and five paws, or the other way around? Can you find a customer review that Petco could use to market a product in a company circular or email ad? I looked at a gray orthopedic dog bed. There were 140 five star revie...
Read more