Week 15 Discussion Questions
1. Out of these two ads the first one seems to be performing better. Each of its numbers are higher than the second ad. The most important in my mind is probably the number of clicks. It had 30 more clicks. Over double the amount. That means that it has many more people visiting it which means it is more successful.
2.
1. I think it was probably because its not a very attractive product. People don't usually see ads for something that scrapes their tongues and rush to the store. They needed something more to get their message across. They got that in the funny videos.
2. I would send them to the Youtube video because that is where they are getting most recognition. From there the customer will get hooked and then get to the website on their own.
3. I think retail would be the next natural step in the evolution of the brush. It gives them a bigger platform to sell and couple help their sales. It also may be easier for people to buy something in stores than online and wait for a delivery.
2.
1. I think it was probably because its not a very attractive product. People don't usually see ads for something that scrapes their tongues and rush to the store. They needed something more to get their message across. They got that in the funny videos.
2. I would send them to the Youtube video because that is where they are getting most recognition. From there the customer will get hooked and then get to the website on their own.
3. I think retail would be the next natural step in the evolution of the brush. It gives them a bigger platform to sell and couple help their sales. It also may be easier for people to buy something in stores than online and wait for a delivery.
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