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Showing posts from March, 2018

Week 9- Google Maps

Google Maps Link: https://www.google.com/maps/d/viewer?mid=1giPS3LsoixVfJgp_Jwl7cEtmBVpj6KAK&ll=38.979030111467424%2C-94.35275925000002&z=4 For this assignment I chose to map out some of the most popular tourist sites in various cities. The four that I chose were The Portland Headlight in Cape Elizabeth, The National Mall in Washington D.C., The John Hancock Tower in Chicago, and The Santa Monica Pier in of course, Santa Monica. I chose these 4 for one specific reason. I’ve been to them all!! Each place on my map includes a photo taken by me! I have been to each other these locations in the past two years so everything is pretty up to date. I love traveling so I tend to have an infatuation with tourist attractions. I always make it a point to see the most popular places in each destination. For the research portion, I originally wanted to look into how much money each place generated through tourism. But this information was so hard to find!! First off, three ou...

Week 9 Cereal Perceptual Map Assignment

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Part One: I rated my cereals on the scale of 1-10 with 1 being child friendly, 5 being for both, and 10 being adult friendly. I also scaled them from 1-10 on healthiness. 1 being very unhealthy, 5 is fairly healthy, and 10 being pretty healthy.  Kellogg's Corn Pops: I gave this cereal a 5 because I think it can be a cereal that will satisfy both children and adults. It has a pretty neutral cereal box design so I think it could appeal to anyone at any age.  Quaker Cap’n Crunch with Crunch-berries:  I gave this cereal a 1 because I think it is definitely aimed towards children. It has a cartoon pirate on the front of the box and it is a very sweet cereal that children would enjoy.  Special K- Chocolately Delight: This cereal got a 7. I think it is meant for adults, but since it has chocolate in it I think it could appeal to some children too. It also got an 8 on the healthy vs unhealthy scale because Special K is know to be a heal...

Week 6

1. Inbound marketing is  a technique for drawing customers to products and services via content marketing, social media marketing, search engine optimization and branding. Outbound marketing is  a traditional method of  marketing  seeking to obstruct potential customers.  Outbound marketing  includes activities such as trade shows, seminar series and cold calling. I think the brands that get most visibility are Coca-Cola, Samsung, and Visa. They are all huge companies that are able to pay for advertising.  2. Any non sponsored brand that gets visibility would be the companies that promote on the athletes themselves. A lot of the athletes will wear company logos on their uniforms or clothing that they are endorsing or who have paid them to advertise.  3. A core value of the Olympics is Olympism. This is the combination of the body, will, and mind. Blending sport and culture with education. I think intel or samsung could have similar val...