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Showing posts from May, 2018

Week 15 Discussion Questions

1. Out of these two ads the first one seems to be performing better. Each of its numbers are higher than the second ad. The most important in my mind is probably the number of clicks. It had 30 more clicks. Over double the amount. That means that it has many more people visiting it which means it is more successful. 2.       1. I think it was probably because its not a very attractive product. People don't usually see ads for something that scrapes their tongues and rush to the store. They needed something more to get their message across. They got that in the funny videos.       2. I would send them to the Youtube video because that is where they are getting most recognition. From there the customer will get hooked and then get to the website on their own.       3. I think retail would be the next natural step in the evolution of the brush. It gives them a bigger platform to sell and couple help their sales. It also may be easier for pe...

Assignment 4

Part A: URL: https://spark.adobe.com/gallery/travel/example/maggie-to-monte/ This page ends with a couple quotes by the two men who went on this trip across Europe. They both had amazing things to say about it. One says "It was humbling to think we took this mini all the way through Europe and back." The other says "We covered almost 3,000 miles, saw some fantastic scenery, had some great experiences, had so many people smile or give us some sign of approval." I think the value propositions are making someone feel the experience so that they will want to go do it too. This could appeal to anyone. It's about getting out there and taking an adventure even if you're unsure about it. It is conveyed pretty well. Part B: https://spark.adobe.com/page/EWam6qFtLJF3Y/

Week 14 Discussion Questions

1. I looked at the map of the 50 Busiest Container Shipping Seaports. There is a heavy concentration of shipping activity on Asia's Pacific Coast. This is where the biggest suppliers are. They seem to be the biggest suppliers for the rest of the country. The biggest suppliers are Shanghai, Singapore, and Hong Kong. 2. I read the article about the prescription drug marketers. SNA is very beneficial to companies. A drug marketer can look at this diagram and know where they should be marketing and what will make them the most money. Different ways of marketing will be more or less successful. This model lets them know what is most important for them to focus on so that they will be successful. There is a high influence from by doctors on whether or not a drug should be popularized. This can then help the drug companies know what drugs will be successful. 3. Kohl's, Garage, Leggings World, Charlotte Russe I chose to look at leggings since I wear them on a daily basis and I ha...